Gaya APA

Belch, G, E., Belch, M, A. (2007). Advertising and Promotion : An Integrated Marketing Communitions Perspective (7). New York: Mc Graw Hill.

Gaya MLA

Belch, George, E., Belch, Michael, A. "Advertising and Promotion : An Integrated Marketing Communitions Perspective". 7 New York: Mc Graw Hill, 2007. Textbook.